PENRITH PANTHERS MOST VALUABLE AUSSIE SPORT BRAND
Panthers Group is an Australian organisation providing a ‘world of entertainment’ through multiple leisure, lifestyle and hospitality experiences for not only greater western Sydney but regional NSW.
The Panthers Group is one of the largest groups of clubs in NSW, comprising of 6 licensed venues and the Penrith Panthers NRL team.
With a combined membership of more than 125,000, each club provides a wide range of activities for members, their families and guests.
The Panthers Group main business focus is making returns by providing a diversified range of opportunities to its members, including the Penrith Panthers NRL team.
The Panthers Group takes pride in its position as a community owned organisation. The contribution a registered club plays in its community varies, however profits of the group provide improved facilities and benefits to our members and communities including our ‘Panthers on the Prowl’ Community Development Foundation.
Panthers Group is currently undergoing a major redevelopment with collective investments envisaged to exceed A$1 billion.
Founded in 1967 and celebrating its 50th Season in 2016, the Panthers Group currently employs 1000 people, with revenues of $119 million and as at October 2014 has assets under management of $A154 million.
Panthers Sponsorship Team Profile
- Royce Simmons – Captains Club
- Luke Janovsky – Business Development Executive
- Grant McFadden – Business Development Executive
- Melissa Kingston – Client Relations – Partnerships
- Clair Schwencke – Commerical Administrator
The Panthers Group have one of the most extensive networks in Australia that your brand will be directly engaged with through a strategic partnership:
- 125,000 Panthers Group database of 125,00 members across NSW
- 20,086 Financial football club members
- 1,000 Panthers Group employees and their families
- 120 Corporate Partners and their staff
- 55% of the database are Male Gender overall and are the prominent gender in each age group.
18 – 30 = 58% Male, 31 – 50 = 54% Male, 51 – 70 = 54% Male, 71 + 53% Male
- Our biggest age group is 51-70 making up 37% of our market followed by;
31-50 @ 28.1%, 18-30 @ 18.5%, 71+ @ 16.4%
*Numbers are correct at time of printing October 2015
Panthers Supporter base
Over 84% of all Panthers supporters have a direct connection to the western Sydney region by either living in western Sydney or have a relative that has at some stage lived in western Sydney.
Penrith Panthers currently hold a confirmed supporter base of over 160,000 supporters in western Sydney alone. The central western suburbs from Parramatta to Blacktown hold the largest amount of Panthers supporters with over 54,000 Panthers supporters, this however is only 9% of the total rugby league supporters in this region.
Penrith Panthers supporters currently have an older demographic with the average age sitting at 38 years.
Population of western Sydney according to census data, representing 36% of Sydney‘s total population.
Western Sydney residents viewed at least one minute of Rugby League TV coverage in 2013, representing 93% of the total possible audience in the region.
Predicted western Sydney population growth between 2011 and 2036, with population expected to reach 2.5m in 2036.
Western Sydney residents consider themselves fans of Rugby League, making it the most popular sport in the region.
Western Sydney‘s Gross Regional Product in 2010-11, which represented 26% of the total GRP for the greater metropolitan Sydney region.
Of Rugby League fans in western Sydney consider themselves avid fans of the sport, making it the most passionately followed of all sports in region.
Forecast economic impact of 2nd Sydney airport being built in western Sydney (2050).
Of total sports media consumption time among western Sydney residents is dedicated to Rugby League content – the highest of all sports.